Where Have The Users Gone?

Editor?s Note:�Nir Eyal�writes about the intersection of psychology, technology, and business at�NirAndFar.com. He is the author of the forthcoming book ?Hooked: How to Drive Engagement by Creating User Habits?.

Step 1: Build an app. Step 2: Get users hooked to it. Step 3: Profit. It sounds simple and, given our umbilical ties to cell phones, social media, and email inboxes, it may even sound plausible. Recently, tech entrepreneurs and investors have started to look to psychology for ways to strike it rich by altering user behavior. Perhaps you've read essays�on how to create habit-forming technology and figured you'd give it a shot?

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